Television viewers have given the thumbs up to tabloid-like content on news channels by making Rajat Sharma's India TV the second most popular after Aaj Tak.
Closely following a top management churn, Star India's top three shows - part of the famed "K" serials - have seen their television rating points plunge 20 to 30 per cent.
For a country that considers cricket as a religion, it comes as a surprise that its viewers would prefer politics to the game. On May 16, a decisive day in the history of Indian politics, the cricket worshiping country preferred the Loksabha election results than to the Indian Premier League (IPL) matches.
Balika Vadhu loses its number one position due to IPL and Bidaai.